So, I’m listening to the radio over the weekend. I hear an Ad Council PSA for Water conservation. We’ve got to save our water, it’ll run out, prices will go up due to shortages, all that sort of thing.
Then, a few minutes later there is a CNN news donut with the following report.
Water Bills Go Up As Usage Drops
Many water utilities are raising rates because water use is down, in part because manufacturers have closed or are cutting back, tourism has fallen and the real estate market is in the doldrums.
Ok, wait a minute, so people are using less water, now the rates are going up. Meanwhile, there is someone pushing the idea that using more water will cause the rates to go up!
So which is it? I should probably point out that the planet has more Water on it than anything else. Yeah, a lot of it needs treatment since it’s ocean water, but in general, it never really goes anywhere. Things (plants, animals) consume it, then they expel it. Much of the treatment happens naturally though weather cycles and such.
Another angle here, PSAs are often not paid for by the industry in question but instead by Non Profits with agendas of their own. Some do-gooders get the bright idea that we all need to reduce our water usage because they dislike the idea of using recycled piss water even though Nature takes care of this on it’s own anyway, so they run some PSAs and push a campaign to get everyone to conserve. Next thing you know, the industry itself isn’t making any money anymore.
Water seems to be one area where Supply and Demand just doesn’t work. There’s an essentially infinite supply and an equally infinite demand.









